Karibu, and welcome to Module One: Orientation and Onboarding. This is the start of your journey as a Digital Adoption Ambassador.
In this module, you will discover what a Digital Adoption Ambassador is and the difference you can make in your community, see the real opportunities in the fish value chain and how digital tools can help, and get comfortable using your three learning tools: Moodle, WhatsApp, and Google Drive.
Duration: Approximately 2 hours
Twende, let us begin.
Karibu, and welcome to Module Two, Part One: Selling and Pricing on the Marketplace. Having found your feet in Module One, this is where you start building the digital selling skills you will use yourself, and later share with the traders in your community.
In this part, you will learn how selling in the digital economy works, including the difference between selling to a customer and selling to a business, set up and sell your fish on iSOKO, the main marketplace, from registering your profile to handling enquiries and orders, and work out a fair price for your fish, one that covers your costs and keeps your buyers.
Duration: Approximately 90 minutes
Twende, let us begin.
Karibu tena!
Welcome to Module Two, Part Two: Your Own Channels and Selling Safely.
In this part you will set up and run a WhatsApp Business, with a profile, a catalogue, and quick ways to answer customers and handle a complaint well. You will learn to sell on social media: which platforms suit which sellers, how a post turns into a paid order step by step, and how to make content that sells. You will explore how to receive money online safely. You will also learn to recognise gender-based violence and online harassment, so you can name it, know where to find help, and help keep trade safe and respectful for everyone.
Duration: Approximately 120 minutes
Twende, let us begin.
Welcome to the final part of your journey. You have built your own digital skills. Now you learn to share them, supporting and guiding others in your community so they can sell, connect and grow online too.
Being the person who can teach this is a real skill. It grows your name, your network and your opportunities, and the people you help go on to help others. That is how a community grows, and how new ambassadors are made.
In this part, you will guide an adult learner the right way, one step at a time, so they do it themselves, run a small group and keep everyone involved, keep people safe: handle a concern with care, and spot a scam, and use the Digital Resource Kit, plan a session, and run your community WhatsApp group.
Duration: Approximately 90 minutes
Twende, let us begin.
Karibu tena. This module introduces you to your professional toolkit.
Building on the selling and pricing skills from Module 2, you will meet four tools that grow your value and that you can offer as services to traders:
You will learn to write a clear AI prompt for a real fish-trade task and improve the answer before you use it, make a simple flyer in Canva from a template, set up a basic LinkedIn profile, and use AI and iSOKO together to research buyers and compare prices.
Duration: Approximately 90 minutes
Twende, let us begin.
Karibu tena.
In this second part of Module 3, we explore how to develop the professional practices that win and keep paying clients:
Duration: Approximately 90 minutes
Twende, let us begin.
You have reached the end of this programme.
This section contains the same set of questions you answered at the start of this programme, so you can see how far you have grown.
It is confidential, and not a test. You should be able to complete this survey in 20 minutes approximately.
Complete it after you finish the Module Four lessons and the in-person session.
Twende.
Digital Ambassadors Foundational Skills is the core learning journey for digital ambassadors supporting fisheries communities in Kenya.
Work through the modules in order to build practical skills in orientation and onboarding, marketplace selling and pricing, safe direct sales, community leadership, professional tools, branding and communication.
Select the first available module to begin. Your progress is saved in each module, allowing you to return and continue where you left off.